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Artist Bootcamp: Pricing and Selling Your Art


Kate Farrall


Professional Development




FREE for Sac Open Studio Artists, $50 for Verge members, $60 for non-members

Do you feel like you don’t know what to sell your work for?

Are you sometimes shy about telling someone what your art costs?

Maybe you feel like you could be selling more if you were a better salesperson.

Are you ready for your next art sale? Come to the Sell Confidently: Pricing and Selling Your Art workshop to learn how to price your work, prepare for sales and to get rid of that uneasy feeling when you think about selling your work.

This workshop will leave you feeling inspired and confident about heading to your next art event or open studio. And, it’s going to help you make sales.

In this workshop you’ll learn:

  • Pricing – How to price your work and how to be confident about your prices

  • How to engage and interact with customers, even if you’re shy

  • How to prepare for sales, even if you’ve never sold a piece

  • How to be ready for the trickiest of questions

  • Strategies and techniques for selling your work

  • How to add value to your work

  • How to shift your thoughts away from “they can’t afford my work”

You’ll learn my number one method for selling art work without feeling sleazy or slimy while you’re doing it.

Preparing for an art show or inviting people into your studio sanctuary can feel like a daunting task. In this workshop, you’ll learn how to break it down into an easy process that’s doable, even for those that are shy or feel overwhelmed by the thought of putting price tags on their work and standing firm in that price.

REGISTER HERE for this workshop so you can finally feel confident about selling your work!

DATE: Monday, June 4th, 6:00pm-8:00pm

PRICE: $50 Verge members, $60 non-members FREE for Sac Open Studio Artists

WHERE: Verge Center for the Arts

Artist Bootcamp Package Includes

  • How to Document your Show/Space on April 29th
  • Pricing and Selling Your Art on June 4th
  • Social Media Workshop on June 13th
  • How to Use Natural Light to Document Your Work on July 24th
  • Portfolio Review on August 11th

Please note, Artist Bootcamp classes are priced individually.

Not a Verge member? Become a Verge Member TODAY and get a discount off classes, workshops, movie nights, and events!

This workshop is led by Kate Farrall, a Sac Open Studios volunteer and artist as well as a mentor for artists, makers and creative entrepreneurs who want to earn more from what they do. They’ve got amazing art, handmade objects, and life changing services to offer but feel frustrated that they’re not selling more and aren’t sure what to do about it. She helps them connect and engage with people who want their work so they can stay true to what they love doing while earning more money. More about how Kate helps artists can be found on her website:

Kate is also an artist who loves all things alternative photography. She has exhibited her work alongside the work of Marco Breuer, Heather Ackroyd and Dan Harvey, Binh Danh and Ann Hamilton. She holds a MFA in Photography from the California College of the Arts as well as a BA in Art History and a BA in Photography from the University of Maryland, Baltimore County.