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Open Your Art Studio: The Basics to Promote Your Open Studio!


Kate Farrall


Art Studio




Free for Sac Open Studio Artists, $34 for Verge members, $45 for non-members

Do you want to make the most of your Open Studio event?

Come to this workshop to get ready and excited to host your next art event like Sac Open Studios or your fall holiday sales.You’ll learn how to get the word out over the months prior to your event so you’re ready for a great open studio!

You’ll gain know-how that you can implement right away and throughout the year with all of your outreach efforts. No matter your reasons for doing Sac Open Studios—to sell work, share your art with designers, gallerists and collectors, or to have a party—this workshop will leave you feeling excited and ready to promote your Open Studio!

WHEN: Wednesday, May 23, 6:00-8:00pm, Verge Center for the Arts

PRICE: FREE for all 2018 Registered Sac Open Studios artists.  $45 for artists not registered in Sac Open Studios. – $35 if you’re a Verge member and not a participating Sac Open Studios artist


You’ll learn:

How to promote your art studio event.

– How to prepare for sales, even if you’ve never sold a piece.

– Props you need.

– How to engage visitors, even if you’re an introvert.

– Three important activities to do after your studio event.

Success stories from artists who’ve done it right that’ll spark your own great ideas.


– Outreach Calendar: A schedule for what to post and when.

– Social Media Copy Me File: Social Media posts that you can copy and paste to get people there.


I want you to sell a ton of work this September so I’m giving you all the goods you need to make it happen.

Inviting the public into your art space can be a daunting task. In this workshop you’ll learn how to break down the prep process into easy, actionable steps that are doable, even for artists who are shy about sharing their work or overwhelmed by the thought of getting ready to show their art in such a personal way.

We’ll share real-life success stories from Sac Open Studio artists to give you examples of how you can make your next studio event even better. You’ll learn what these artists did to get people in the door and to make sales.


This workshop is led by Kate Farrall, a Sac Open Studios volunteer and artist as well as a mentor for artists, makers and creative entrepreneurs who want to earn more from what they do. They’ve got amazing art, handmade objects, and life changing services to offer but feel frustrated that they’re not selling more and aren’t sure what to do about it. She helps them connect and engage with people who want their work so they can stay true to what they love doing while earning more money. More about how Kate helps artists can be found on her website:

Kate is also an artist who loves all things alternative photography. SHe has exhibited her work alongside the work of Marco Breuer, Heather Ackroyd and Dan Harvey, Binh Danh and Ann Hamilton. SHe holds a MFA in Photography from the California College of the Arts as well as a BA in Art History and a BA in Photography from the University of Maryland, Baltimore County.