Promoting Your Art Event on Social Media

instructor: Kate Farrall


for: Artists, Adults

price: $62 / current Verge members and Sac Open Studios Artists get 15% off

Register Here

Have you ever wished you could just hire someone to do all of the promotions for your next opening? That way you could keep making your art to prepare for the opening. Especially because you feel like you make your best work and get into a really good art making groove as the opening gets closer? If so, you’re in good company. Many artists feel this way.

So after working with clients who are in this same boat, I created the Social Media Buzz Plan for Artists. It’s more than just a plan. It comes with a two hour workshop to show you how to implement the promotions plan and to help you learn the ins and outs of using Facebook and Instagram to get more eyes on your work and connect with collectors. With this plan and workshop you’ll be able to trust yourself that you’re doing the right work to support your art. You’ll feel like you’re showing up for yourself big time. This plan is great because it prioritizes what you need to save you time and energy. Imagine how great it’ll feel to know you’re showing up as the awesome artist that you are, all while planting the seeds to have an amazing art opening or open studio event, without the chaotic feelings of trying to promote your event at the last minute. Or lamenting about what you should have done. That would be great, right?

In this online class, you’ll get a concrete plan of action to promote your upcoming art opening or open studio event. It includes:
– 25 social media captions created for you!
– Over 30 additional social media posting ideas- 6 email template starters
– A schedule of what to email and what to post on Facebook and Instagram
– Prioritized actions so you know what’s most important to do first and what you can skip if you’re on a tight timeline

When you take this online workshop and put the Buzz Plan into action, you’ll gain confidence that you’re doing everything in your power to sell your art. And you’ll show up for you live event with that same confidence and clarity knowing that you’ll have a great event. You’ll learn:
– How to make the most of Instagram and Facebook
– Why social media is important for your art career
– How to engage with your audience in meaningful and authentic ways
– How often to post
– If you should post prices
– How to pick hashtags
– How to get followers even if you don’t have that many right now

When you’ve completed this workshop, you’ll feel prepared and ready to incorporate social media as a tool to promote your upcoming art events and grow your art practice. It’s going to be great! You have enough on your plate with making your art for your next event. If you’re ready to take the stress out of adding promotions on top of making art, reserve your seat for this workshop. You’ll feel more at ease and confident about your event.

WHEN: July 28, 2021

WHERE: Online! The Zoom “class” link will be sent via email with registration confirmation. If you are new to Zoom, please log in 5-15 minutes before class begins to get yourself set up.

TIME: 6:00 – 8:00pm

PRICE:  $62 / current Verge members and Sac Open Studios Artists get 15% off

WHO: Artists, Adults

About the Instructor

This workshop is presented by Kate Farrall, an artist as well as a business guide for fine artists who want to earn more from their work. They’ve got amazing art and know that they absolutely have to give their work a chance. She teaches artists to connect and engage with the right people who want to show their work and invest in their art, allowing them to get the recognition they deserve and make money doing the creative work they love.

Community Standards

In order to create a safe and encouraging environment for creativity, we ask that all attendees comply with Verge’s non-discrimination policy which prohibits unlawful discrimination and harassment based on race, color, gender, gender identity/expression, age, physical or mental disability, religion, sex, sexual orientation, or any other consideration made unlawful by the state or local laws. We also ask that everyone contribute positively to a safe and comfortable environment for all attendees. We reserve the right to refuse entry to anyone who does not abide by our community standards stated above.

Cancellation and Refunds Policy

Verge Center for the Arts reserves the right to cancel classes, to change instructors, and to make other changes that may become necessary to ensure a quality experience for participants. In the event that a class is canceled, we will contact all registrants and offer the option of transferring to another available session, or receiving a full refund.

If a participant wishes to withdraw from a class, they must do so in writing at least seven days prior to the first class meeting to receive a full refund, less a $25 processing fee. Withdrawals occurring within seven days prior to the first class meeting will receive a refund of 50 percent of the total class fee. No refunds are given to withdrawals that occur 24 hours before the class begins. Transfers are not accepted after a class begins. Membership fees are non-refundable. Please note we are unable to issue cash refunds.